About Us

 Digital LUG is an independent production company that specializes in automotive "How-to" content creation.


With over fifteen years of automotive "How-to" television experience, founder and "Big Tire", Ian Johnson, has assembled a team of top talent from the TV production field.  When you choose Digital Lug, you are choosing to work with respected professionals from the automotive industry who have on-camera experience and experience representing brands.


We have produced award-winning automotive social video content, such as Kevin Tetz's Hands on Cars series "Project XJ-LS." Tetz has years of television experience and is considered an expert in the field of custom paint and bodywork. His series follows, from start to finish, the build of a Jaguar XJS to a one of a kind custom LS swapped street machine.


Other series include Ian Johnson's Big Tire Garage, Kenny Hauk's Hauk Machines, and custom projects such as, "The Cummins Cruise", a road trip adventure from Driggs, ID to Pismo Beach, CA. Currently, we are adding another automotive legend to our team with Tim Strange's Street Rods Ain't Dead.


Digital Lug works with leaders in the automotive industry.  We are proud to work with:  WD-40, ESAB Welding and Cutting, Magnaflow Exhaust, Cummins, Pull-A-Part, Powerstop Brakes, Summit Racing, Yukon Gear and Axle, Miracle Truss, FastCut, Axalta Coating Systems, Mickey Thompson Tires, Holley Performance, Tekton Tools, Speedway Engineering, Kicker Audio, Brother's Truck Parts, Crown Performance, and more...










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